Video is an extremely POWERFUL way to educate people about your mission and the details that make your organization a critical ASSET to your community. As a visual species, humans find videos more ENGAGING, more MEMORABLE and more POPULAR than any other type of content out there. Studies show that 92% of users watching video on mobile will SHARE IT with others. In this non-profit explainer video, Number 31, David Johnson of the Phoenix Cardinals and his loving wife showcase their charity organization,
"MISSION 31 FOUNDATION" and it's new place
inside of the Phoenix Children's Hospital.
As more social networks follow Facebook’s lead and prioritize video content, the importance of video messaging across all channels has increased. Studies show that social media posts with video have 48% MORE VIEWS and social media videos generate 1200% MORE SHARES than text and images combined. In this non-profit explainer video, Number 21, Patrick Peterson of the Arizona Cardinals, unveils the newest "PATRICK'S CORNER" at Hartford Elementary School in Chandler, Arizona. The Patrick's Corner initiative is part of Patrick Peterson's "FOUNDATION FOR SUCCESS".
If you want to increase exposure and CONVERSION, a video marketing STRATEGY is the only way to go. Studies show that 81% of businesses use video as a marketing tool — up from 63% over the last year. 72% of customers would rather learn about a product or service by way of video. So, if you're not using it then you're competitors have a significant ADVANTAGE. In this video, Eric Rippey, owner of "Fresh Chef" explains to his viewers his philosophy on what makes a memorable dining experience as he takes us through his "farm to table" process with the creation of a FRESH salmon plate.
Video as a means of STORYTELLING and advertising is no longer a nice option – it’s a necessity. Studies show that 59% of executives say they would rather watch a video than read text, and viewers retain 95% of a MESSAGE when they watch it in a video; compared to 10% when reading it in text. In this video, Ashley Cherry allows viewers to observe a real portrait session of a mother and her daughter. Ashley explains to her audience why she feels a deep CONNECTION to capturing the beauty of women through photography and FOCUSES her talents in this particular field of expertise. Through this video, she is able to connect with viewers and BUILD TRUST in a very personal way.
If you loved that scene in Disney’s “Tangled” with the floating lanterns, you'd probably appreciate the annual
"THE LANTERN FEST". There is music, dancing, food and s’mores, and then a release of thousands of glowing lanterns into the night sky. This was a truly EPIC event and we were thrilled to be able to ELEVATE The Lantern Fest with this video (before our recent rebrand to SILVER CRANE STUDIOS).
Fun Fact: Including a video on your sites landing page can BOOST YOUR CONVERSION RATE by up to 80%.
Got musical Talent? Maybe one of the things you need to build your audience is a MUSIC VIDEO. They can be modeled after many styles. This video style is sort of like a movie flashback sequence. FIGFAM9 is (Depending on the situation) an authentic family band consisting of Grandfather, Father, Mother, and their 9 children. FIGFAM9 YouTube Channel
Fun Fact: Videos attach 300% MORE TRAFFIC
and help to NURTURE LEADS. A website is 53 times more likely to reach the 1ST PAGE OF GOOGLE if it includes video.